New York Life: Website Redesign

Role: Creative Director Agency: SapientNitro. The new site puts consumers front and center with easier navigation, strong visual and video components, and content organized by what consumers want to achieve — such as family financial protection or saving for retirement — instead of by product category. We've now made it easier for current customers and prospects to connect with the company’s career agents via personalized pages and the ability to post comments or requests directly to agents’ Facebook pages.